Google Ad Grants for YMCAs

Your Y's $10,000 a month, earning real members.

Google gives every eligible YMCA $10,000 a month in free search ads. We run the Ad Grant for 28+ YMCAs across 17 states and track each account to the joins and registrations it actually brings in, straight from your membership system.

Claim your free 60 days Check your Ad Grant health

No contract. You keep the ads either way.

Example result Moderate risk
  • Critical: Daxko membership joins not tracked
  • Needs attention: Click-through rate dips below 5%
  • Needs attention: About half the grant going unspent
  • Passing: Sitelinks in place
  • Passing: Targeting fits your service area

Real revenue, not just clicks

Tracked to the join, in the system your Y already uses.

Most Ad Grant reports stop at clicks. Ours follow the family from the search to the checkout in your membership system, so you can see what the grant actually earned in dollars.

  • Daxko
  • ActiveNet
  • Reclique Core
  • Traction Rec
  • SGA
  • Amelia
  1. 01

    Search

    A family searches "swim lessons near me" and clicks your ad.

  2. 02

    Your website

    They land on the program page and click Register.

  3. 03

    Membership system

    They join or register in Daxko, ActiveNet or whatever your Y runs on.

  4. 04

    Revenue

    The dollar value lands in GA4 and Google Ads, credited to the ad that earned it.

Membership joins

Every online join, with the membership value attached.

Program registrations

Swim lessons, camp, childcare, sports. Each counted, with the fee as the value.

Donations

Annual campaign gifts made online, attributed to the campaign that drove them.

Trusted by YMCAs coast to coast

Where we run YMCA Ad Grants today.

$1.9M+
a year in Google Ad Grants under our management
28+
YMCAs on the Ad Grant
10+
years serving YMCAs
Our current YMCA Ad Grant roster spans 17 states, from Hyannis to Santa Rosa.

I understand more about ad grants in 30 minutes with you than I have in three years with the other people who've been running it.

Marketing Director, Lake Superior YMCA

Free YMCA Ad Grant Health Score

How healthy is your Y's Ad Grant?

12 quick questions. An instant 0 to 100 score, your suspension risk, and the fixes that matter most for YMCAs.

12 questions · About 2 minutes · No Google Ads login

Ad Grant health check

Question 1 of 12
Is your account click-through rate at or above 5% every month?

Google suspends grants that fall below 5% for two months in a row.

Free for 60 days

Let us run your Ad Grant for 60 days. Free.

  1. We set it all up.

    Your grant account, campaigns, and tracking for membership joins and program registrations.

  2. We run it for 60 days.

    We manage it day to day and show you what it earned, in plain numbers.

  3. You keep the ads either way.

    Judge us by the numbers. If we haven't earned our keep, you owe nothing and keep the ads.

3 quick fields. No contract. You keep the ads either way.

Good questions

Before you claim

Does this work with our membership system?

Yes. We track joins and registrations in Daxko, ActiveNet, Reclique Core, Traction Rec, SGA and Amelia, and we can work with most other systems too. If people check out on another domain, we set up cross-domain tracking so the ad gets the credit.

What if our Y already has an Ad Grant?

Most YMCAs we meet have one that isn't being fully used. We review it, fix what's holding it back, and run it for 60 days.

What if we don't have one yet?

We walk you through Google's application and build the account for you once it's approved.

What happens after 60 days?

We show you the numbers and you decide. Keep working with us, or walk away and keep everything we built.

Claim your free 60 days